ux/ui-Luxurelle
Empowering your unique beauty Journey with personalized education, tailored routines, and innovative tools for a truly custom makeup experience.
prototype
features
Deep Personalization
Luxurelle uses cutting-edge AI technology to scan facial features and offer tailored recommendations based on individual traits. Its shade-matching technology ensures precise product selection, taking the guesswork out of finding the right foundation, concealer, or lipstick shades. The platform's skin quiz goes a step further by building a custom routine that aligns with the user’s skin type, tone, and preferences.
Integrated Shopping Experience
Luxurelle’s platform allows users to purchase products directly through the site, streamlining the transition from discovery to checkout. Its "Filter by Category" feature lets users navigate by needs, whether they’re searching for products, techniques, or tutorials.
notebook feature for customization
The notebook feature allows users to save notes on products, routines, and tutorials, creating a personalized beauty journal. This functionality helps users track their preferences and curate a custom beauty toolkit over time.
Holistic education
Luxurelle prioritizes education through diverse formats, such as blog posts, video tutorials, and photo guides, catering to different learning styles. The "Shop the Look" feature pairs tutorials with direct product access, allowing users to easily replicate looks.
Focus on Innovation and Individual Growth
By integrating AI-driven tools and prioritizing user-driven education, Luxurelle isn’t just about selling products; it’s about empowering users with the confidence and skills to understand their unique beauty needs.
wireframes
brand identity
Research
I created and sent out a survey to gain insights from my peers in order to learn what specific features people were looking for to assist them with makeup education.
I interviewed two sephora employees in Gainesville, Florida to learn more about some common questions and concerns regarding makeup. I discovered that many users wanted a shop the look feature to purchase products directly from tutorials and save notes and tips on product recommendations, which informed a lot of my design decisions and establishing intention with each element.
I also completed an extensive competitor analysis/website audit for brands like Sephora, Ulta, Fenty Beauty, MakeupbyMario, Rare Beauty, Mac, and Loreal to find out what other companies are doing, user preferences, and industry trends.
