BRILLIANT GLOW
Prompt:
Utilize www.good brief.io, to generate a random project brief and build a brand identity around it.
Objective:
A high end, easily accessible shoe company with a clean, yet trendy aesthetic. A semester long project to focus on each individual step of the process and fully develop the brand.
project brief
COMPANY NAME
Brilliant Glow
COMPANY DESCRIPTION
We are a fashion company that sells designer footwear. Our items are made with high-quality materials and are shipped directly to your home. Our target audience is young adults. We want to convey a sense of comfort, while also being trendy.
JOB DESCRIPTION
You must create a logo using the information given in this brief. They would prefer an abstract logo mark that uses the color white. The logo will be printed on the side of vehicles. Take into account the company’s values and preferences, and make sure it will work for the planned use-cases.
DEADLINE
9 days.
mood board
sketches
brand identity
Typefaces
final logos
LOGO COLOR VARIATIONS
Color Palette
