Disaster resilient florida initiative
I designed a logo for Disaster Resilient Florida (DRF), an initiative that studies the intersection of housing, disaster preparedness and recovery, and resiliency planning throughout the state of Florida. I utilized a bright color pallette inspired by the University of Florida colors to reflect the connection to the university without directly associating it to UF. The silhouette of buildings, houses, and palm trees represent the type of communities DRF works to protect.
deliverables
Process
Research
Round 1
Focus on Resistance, Recovery, and Adaptability with a 2D approach
feedback
Unifying color palette, Nice tonal range, not too bright, UF Feel, Negative space, Less about “Housing” and more about cityscape, Water elements are fine, less focus on destruction, Sustainable “system”, Circle, arrows, systems
Round 2
Incorporating more of a cityscape and focusing on sustainable “systems”
feedback
Client is interested in brighter color palette, likes the logo in the top left corner, bottom right corner is too difficult to read, include a single-family house to show the diversity of buildings, doesn’t like the thicker font, experiment with text going around logo, try different styles of trees
Round 3
Process:
Color Palette:
Final 4 Variations:
